We may be compensated
A partner may pay us after a reader clicks an identified link and completes a qualifying action. Payment rules can differ by partner and campaign.
Transparency for Canadian readers
Affiliate Disclosure
PetInsurances.ca may receive compensation when you follow certain partner links and complete a qualifying action, such as requesting a quote or purchasing a policy. This page explains what that commercial relationship means, where disclosures should appear and how to evaluate our content independently.
Plain-language disclosure: Some links on PetInsurances.ca are affiliate links. If you use one and take a qualifying action, we may earn a commission from the partner. We do not charge you a separate fee for using an affiliate link; the provider controls the quote, price, eligibility and policy terms.
Commercial links should be identifiableLook for a clear disclosure close to the relevant link or recommendation.
The essentials
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What readers should know before clicking
Affiliate funding can support the site, but it should never be invisible or mistaken for a complete view of the Canadian pet insurance market.
No separate fee from us
PetInsurances.ca does not add a separate charge for using an affiliate link. Always compare the final premium and terms shown by the provider.
Not every insurer is a partner
Commercial availability can affect which providers have affiliate links. Inclusion, omission or link placement should not be treated as a complete market ranking.
The insurer makes the offer
The provider—not PetInsurances.ca—sets pricing, eligibility, underwriting, waiting periods, exclusions and final policy wording.
Details can change
Partner programs, quotes, products and provincial availability may change. Verify current information directly before applying or buying.
Your choice remains yours
Use our pages as one research input. Read the issued policy and compare alternatives based on your pet, postal code, budget and coverage needs.
A simple funding model
How an affiliate link works
- You see a clearly identified commercial or affiliate link on a comparison, review or guide.
- You choose whether to follow that link to the partner’s website.
- The partner may use a referral identifier or cookie to attribute a qualifying action to PetInsurances.ca.
- If its program requirements are met, the partner may pay PetInsurances.ca a commission.
You are never required to use an affiliate link. You can visit a provider directly, compare other providers or decide not to purchase.
What the commission supports
Funding research and site operation
Affiliate revenue may help pay for hosting, maintenance, accessibility improvements, research, writing, editing and updates to Canadian comparison resources.
Compensation does not make PetInsurances.ca the insurer, broker, agent or claims decision-maker. Any application or policy relationship is with the provider identified on the destination page and policy documents.
- Affiliate links should carry an understandable disclosure.
- Factual claims should be checked against current provider documents.
- Material limitations and exclusions should not be hidden by promotional language.
- Readers should be able to reach the provider without using our link.
Commercial and editorial boundaries
What compensation can—and cannot—tell you
A commercial relationship is relevant context. It is not evidence that one policy is the best choice for every Canadian pet owner.
| Topic | Our approach | What you should do |
|---|---|---|
| Affiliate availability | Some providers may offer a compensable link while others do not. | Do not treat the linked set as the entire Canadian market. |
| Comparisons and reviews | Content may discuss providers with or without an affiliate relationship. | Check the page-level disclosure and evaluate the stated methodology. |
| Ordering and placement | Commercial placements or calls to action may be influenced by partner availability. | Use coverage fit, exclusions and total cost—not screen position alone—to decide. |
| Policy information | We summarize information to make research easier, but summaries can become outdated. | Read the current policy wording and quote issued for your province and pet. |
| Claims and eligibility | We cannot bind coverage, approve an applicant or determine a claim. | Ask the insurer for written confirmation about your specific situation. |
| Errors and corrections | We aim to correct material errors when identified. | Use the site’s contact route to report the page and supporting source. |
Editorial policy: Read the full editorial policy for the site’s approach to research, review, updates and corrections.
Canadian disclosure context
Disclosure should be clear, prominent and close by
Canadian guidance treats compensation and other material connections as information that can affect how a reader evaluates a recommendation. A site-wide legal page supports transparency, but it should not replace a practical disclosure beside monetized content.
Near the commercial content
Where a page contains affiliate links or compensated recommendations, readers should not need to search the footer or leave the page to discover the relationship.
Understandable language
Wording such as “we may earn a commission” is clearer than vague labels that do not explain the financial relationship.
Visible before the decision
The disclosure should be available before or at the point where a reader encounters the link, recommendation or commercial call to action.
Repeated when context requires
A disclosure may need to appear more than once on long pages or in formats where readers can enter without seeing the top of the page.
Example page-level disclosure
Some links on this page are affiliate links.
If you use one and complete a qualifying action, PetInsurances.ca may earn a commission from the partner. We do not charge you a separate fee for using the link. Compare the provider’s current quote and policy wording before buying.
Primary Canadian references
- Competition Bureau Canada: material connections and the Competition Act
- Ad Standards: influencer and affiliate disclosure guidance
These links explain general Canadian advertising expectations. This page is informational and is not legal advice.
Reader questions
Affiliate disclosure FAQs
Do affiliate links increase my pet insurance premium?
PetInsurances.ca does not add a separate fee when you use an affiliate link. The insurer controls the quote and premium. Compare the final price and policy terms directly because offers can vary by pet, postal code and provider.
Does a commission guarantee a positive review or top ranking?
No. Compensation is a commercial relationship, not proof that a policy is the best fit. Commercial availability may affect links or placements, so assess the methodology, coverage evidence and current policy wording.
Are all Canadian pet insurers included on the site?
Do not assume any page is an exhaustive list of every insurer or plan available in Canada. Products and availability can differ by province, territory, pet and eligibility.
How can I identify an affiliate link?
Pages with commercial links should include clear language explaining that PetInsurances.ca may earn compensation. The disclosure should appear close enough to the link or recommendation to be noticed before you act.
Can I visit the insurer without using the affiliate link?
Yes. You may visit the provider directly, compare other sources or choose not to proceed. Using an affiliate link is optional.
Who is responsible for the policy and claim?
The insurer and the parties identified in the policy documents are responsible for underwriting, issuing coverage and deciding claims. PetInsurances.ca does not issue insurance or make claim decisions.
How should I verify information before buying?
Confirm the insurer’s identity, province-specific availability, premium, deductible, reimbursement, limits, waiting periods and exclusions. Read the policy wording and personalized quote before submitting an application.
More site information
Policies and research pages
Use the disclosure together with our editorial standards and the underlying comparison resources.
Editorial Policy
See how research, updates and corrections should be handled.
Read the policy →Current Disclosure
Return to the complete site-wide affiliate disclosure.
View disclosure →About PetInsurances.ca
Learn the purpose and scope of this Canadian research site.
About the site →Compare Plans
Research policy structures and buying trade-offs.
Start comparing →Provider Reviews
Read provider-focused research with the disclosure in mind.
Read reviews →Coverage Guides
Understand limits, exclusions, deductibles and reimbursement.
Explore coverage →
Research with the relationship visible
Use disclosure as context—not as the decision
Compare the actual policy, insurer documentation and quote for your pet and province. If a commercial relationship affects how you interpret a page, this disclosure should make that relationship easier to see.